Social Media Platforms

Today many say that “gone are the days where one just using one content sharing platform.” Social media influencers need to be expert at using multiple social platforms. However, most influencers focus most of the efforts on one platform.  They will use other platforms as promotional channels,  but they concentrate on one.  For instance, a person may have a blog and use twitter for posting teasers, and a Facebook fan page for posting update

"LinkedIn is a great business networking tool. Facebook is wonderful for connecting with people. Facebook is more closed than Facebook. In other words, if I’m not your Facebook friend, you will have to make special effort to see what I share on my wall. Twitter is more like Google+ from an inclusivity perspective."  (Brogan, Chris. Google+ for Business: How Google’s Social Network Changes Everything).

Becoming a social media influencer takes a lot of persistence, consistency, and skill. You have to be constantly developing high-quality content, sharing it on multiple platforms, broadcasting it to others through meaningful engagement, all while cultivating social relationships.  If done right, you will develop a group of followers who value your expertise and opinions and who share theirs with you in return.

LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.”

Google+:  Should you use Google+ for your business? Here are things to consider:

• Google+ is tied to Google search
• If your prospects aren’t in your Google+ community, then it will be more difficult for them to find you.
• Facebook and LinkedIn are more closed than Google+.
• With Google+ you can follow new people easier. For instance, you can find someone, follow them and follower their followers – much like twitter.

Twitter For Business:  "One of the biggest debates since business owners started using Twitter is whether or not you can talk business on Twitter. The answer really depends on your strategy, your followers, and your clients.”

How to Market on Facebook:  Mari Smith is one of the world’s foremost experts on using Facebook as a marketing channel. She is also a leader in the areas of social media and relationship marketing. In 2012, Mari was identified as one of the world’s most influential social media players. Mari offers important insights.

Highlights by David Willden